The Nigerian entertainment industry has, without a doubt, evolved.
Nigerian artistes and movie stars are recognised all over Africa and even internationally; we must applaud and congratulate Chimamanda Adichie, the Nigerian author, on her collaboration with Beyonce Knowles. Artistes are making so much money that record labels continue to spring up to accommodate new talents.
The year 2013 saw the weddings of widely celebrated Nigerian artistes; Tuface Idibia married his longterm girlfriend and mother of one of his children, Annie Macauley, Peter Okoye of P-Square also married the mother of his two sons, Lola Omotayo; and Tiwa Savage married her Boyfriend and Manager, Tunji Balogun.
Tuface Idibia, with his wife Annie, and Akwa Ibom state governor, Godswill Akpabio. His marriage was one of the major events of 2013 in entertainment.
While there were weddings and numerous marriage proposals in 2013, there were also....
divorces and splits within the industry. The seven-month old marriage of a Nigerian comedian, Princess, who was so excited and told all who cared to listen about lucky she was to find a husband, crashed recently. The end of Funke Akindele’s marriage, which her now ex-husband announced on his Facebook page, was discussed for a long while on social media. We must not forget the epic exit of Wande Coal from Mavin records and his instant replacement.
Chris Okotie, a Nigerian pastor has also been in the news severally for his divorce, remarriage and numerous other reasons including his need to surround himself with thugs as he preached in his church.
As astounding as the drama was in the Nigerian entertainment scene this year, the money that was made was even more. Between the top five music top-dogs, Tuface Idibia, Psquare, Dbanj and Wizkid, close to two billion naira was made in 2013 from a combination of performance fees, endorsement deals and other royalties.
The Nollywood sector alone, is believed to have made 1.72 trillion naira in 2013. While this would make the sector a lucrative one, consideration needs to be taken into the quality of movies produced.
Nollywood did a lot better this year, with impressive outings by Tunde Kelani, Kunle Afolayan, Emem Isong and new comer, Kenneth Gyang.
Contrary to the past disinterest by many Nigerians in Nollywood movies, many are now interested in viewing certain Nollywood productions, especially those in diaspora who say it makes them feel closer to home.
While the music industry has recorded some successes, the number of songs that were received poorly were a lot. Not even the hype in club environments could keep people interested in some of these productions.
The quality of some songs was not as impressive due to the focus of many artistes on singles that would get them as many shows and endorsements as they could milk from them.
To the Brands that pitted artistes against themselves as they scrambled for endorsement deals, we say thank you for the entertainment.
The most important in the drama of 2013 and the Nigerian Entertainment industry is the endless social media drama. From Twitter to Facebook, Instagram and Keek, the beginning and end of relationships have been made public, the health status of celebrities have been announced and nudity, on a higher level than Cossy Orjiakor’s exposed mammaries, has been peddled by Nigerian singer, Maheeda.
We must thank the various platforms through which we were entertained this year, as we look forward to an equally robust 2014 – speaking of robust, one can only wonder about what happened to the Commonwealth of Zion Assembly (COZA) drama with controversial Ese Walters.
Source:The Nigerian Telegraph
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